Pandora is known for its elegant twist to the traditional appeal bracelet (launched in 2000). However behind their journey to turn out to be a world-renowned jewelry firm is an easy story of a Danish goldsmith and his spouse eager to share their creations with the world.
In 1982, Per Enevoldsen and his spouse Winnie established a modest best friend charms jeweler’s store on Norrebrogade in Copenhagen, Denmark. As demand for his or her merchandise regularly elevated, their focus shifted to the wholesale enterprise, and by 1987 they discontinued their retail actions all collectively. They employed Lone Frandsen as designer for his or her first Pandora Jewelry line, creating what was to turn out to be Pandora’s distinctly distinctive design. In 1989, Pandora opened its manufacturing line in Thailand (referred to as Pandora Productions) and offered its jewelry merchandise wholesale. In 1996 Lisbeth Enø Larsen, a goldsmith, joined the corporate, and along with Frandsen, created its signature jewelry line, together with the well-known custom-made Pandora appeal bracelets.
By 2000, their appeal bracelet idea was launched to the Danish market, and it rapidly took off, with demand for Pandora charms going by the roof. Inspired by this response, Pandora Jewelry was launched within the US in 2003 and entered the German and Australian markets in 2004. As demand grew, fuelled by third celebration distributors throughout Europe, the corporate determined in 2005 to construct a large-scale manufacturing facility in Thailand. By 2006, Pandora opened the primary PANDORA retailer in Germany, which was rapidly adopted by different shops in Denmark, Australia, Switzerland, US and Canada. With Thailand proving to have very robust manufacturing capabilities, Pandora opened a second manufacturing store in August 2008 and a 3rd in March 2010, additional enhancing its manufacturing.
In the present day, Pandora employs greater than 2,500 folks and operates and manages a vertical enterprise mannequin with in-house design and manufacturing, full management of its advertising and direct distribution worldwide. Its present assortment of over 1,800 distinctive jewelry designs are offered in over 260 Pandora branded idea retailers globally and thru third-party distributors to round 10,000 points-of-sale in six continents in over 47 international locations
Pandora mixed versatility with vogue to carry us the jewelry we’ve come to know and love. Their mission then – as it’s at present – is to supply everybody an enchanting world of top quality and hand-crafted jewelry that’s real and private. Impressed by Greek mythology, PANDORA encourages women and men alike to show their individuality and creativity, to inform the world their tales of hope, love and life utilizing Pandora bracelets, necklaces and earrings. With pendants and charms product of gold and sterling silver, Murano glass beads, valuable gems and birthstones, everybody can have an unforgettable assortment of their very own particular and life-changing moments of their fingers.